For more than 15 years, promoting Brioude's heritage has been a major development priority for the town, which has been awarded the "Pays d'Art et d'Histoire" label. The town has a rich medieval history. A walk through the heart of Brioude reveals that the town is deeply marked by the imprint of the town's lords, the Chanoines-Comtes.

The Doyenné, with its coat-of-arms ceiling listed as a Historic Monument, is located in the old centre of Brioude, close to the Basilique Saint-Julien. Designed to host large-scale exhibitions, it has undergone an exemplary restoration.